With many newsletters or similar mailings, so-called Merge Tags are used. In Mailchimp, Merge Tags are fields (free fields). You can dynamically add these fields per list.
Daylite recognizes the used merge tags and transmits certain information to Mailchimp. The information transmitted depends on the different merge tags.
For example, you can build an individual salutation and copy the name of the recipient.
In addition, you can also pass a person's birthday to Mailchimp by using the Birthday field at a person in Daylite. This field does not contain a year and can therefore be transferred to Mailchimp.