With the iOSXpert plugin Marketing&Chat you can connect your Daylite database with the online newsletter service Mailchimp. Mailchimp now offers the option to enable double opt-in for the target groups.
What does double opt-in mean?
Double opt-in is a consent procedure that protects the end user from unwanted emails. If the user fills out a form to subscribe to a newsletter, they receive an email, SMS or phone call to confirm the data and the subscription again.
What does this mean in Mailchimp?
If you activate double opt-in on your Mailchimp target group, people who subscribe to the list, for example via a form on the website, will receive an email to confirm their subscription.
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