With the Daylite plugin Marketing&Chat you can transfer contact data from Daylite to Mailchimp and vice versa. Marketing&Chat allows you to create a static segment for Mailchimp directly from Daylite, but we recommend creating auto-update segments in Mailchimp. The advantage of an auto-update segment is that Mailchimp sorts the different segments for you by creating a filter for the segment. For example, you can divide an audience for newsletters into several languages. These segments are updated when contact criteria change.
The requirement for this is the transfer of a parameter from Daylite to Mailchimp, which can be used to carry out the assignment to the various segments. Such a parameter can be any unique Daylite field, such as a keyword or the category.
To create a new segment in Mailchimp, please proceed as follows:
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- Go to Mailchimp and log into your account
- Navigate to Audiences and select All contacts
- Click on the Create new segment button
- Define the filter conditions for the segment
Attention: If you want to use keywords as a filter criterion, you must select contains, as all keywords are transferred to a text field comma-separated - Then click on Preview Segment
- In the segment preview, click on Save as segment
If you need help creating segments, please do not hesitate to contact us.
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